Howard Bank Wins American Bankers Association’s “Brand Slam Marketing Award”

BALTIMORE, MD, November 11, 2020 -- Howard Bank, a growth-focused community bank serving businesses, professionals and individuals in the Greater Baltimore area, announced today that it has been selected as a winner of the American Banker Association’s Brand Slam Marketing Awards, which highlights seven banks across the nation through seven different categories.

Howard Bank has won the ‘Public Relations/Community Engagement Activity’ award in the ABA’s annual ‘Brand Slam Marketing Award’ series. For the second year in a row, Howard Bank held its ‘Keep It Local’ contest, which recognizes outstanding small businesses in the Greater Baltimore community and rewards the winner with a $10,000 cash prize.

“We are so honored to be a recipient of the Brand Slam Award in PR/Community Engagement. We are excited to continue the Keep It Local contest and our work in the community going forward,” said Howard Bank’s Senior Vice President, Director of Marketing, Erica Starr.

Howard introduced the Keep It Local contest in 2019 asking the community to nominate and vote for their favorite small business, with the winning business ultimately being awarded $10,000, Starr said. Rise ‘N Grind, a coffee shop in Rising Sun, took home the honors in 2019, and Impact Martial Arts, a self-described “mom-and-pop” karate studio in Perryville were declared the winners this year. 

“2020 was a bit more of a challenge to drum up excitement due to COVID-19, however, we still had a successful contest. We had over 200 businesses nominate themselves and we ended up with nearly 9,000 total votes from the community in the first round of voting,” Starr said. “A lot of banks like to say they support their communities, but we think the contest really affirms our brand positioning that we care about here.”    

Jim Edrington, the American Bankers Association’s chief member engagement officer, said marketing is essential to nurturing a company’s reputation and enhancing its engagement with customers.

“During a year filled with extraordinary challenges, these award winners have excelled at implementing creative solutions to make powerful connections with their customers and communities,” he said.

A volunteer panel of 124 certified financial marketing professional-credentialed experts judged the concept, strategy, creativity, execution, and impact of entries in seven different categories: Crisis Communication, Integrated Marketing Campaign, Out of the Box Idea, Public Relations/Community Engagement Activity, Social Media Campaign, Video Campaign, and Website Redesign.

The full list, including profiles of all the honorees for 2020, appears on American Bankers Association’s website here.

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